President’s Letter December 2017

President’s Letter December 2017

As yet another year comes to a close and we look toward the start of 2018 I suspect many of us in the events industry share a collective disbelief that it’s already time to celebrate the New Year followed by a compulsion to create resolutions to take effect January 1.  Wait, let’s not list resolutions, let’s create goals.  I once heard that resolutions are just a to-do list for the first two weeks of January since they are cast aside nearly as quickly as they are created.  Goals endure…they inspire…they provide a framework for success.  You are already feeling motivated, right?  

While I do appreciate the opportunity to dig in and engage in some constructive reflection, I also recognize that we can tend to be our own worst critic.  I, therefore, propose the focus of our individual attention should be on our triumphs as well as our shortcomings.  Let’s all strive for greatness while still managing our own expectations and tempering our self-evaluation.  Let’s begin with the wins:

  • Start With Triumphs – Make a list of those things you are the most proud of from the past year!
  • Celebrate Small Successes – Triumphs don’t always mean moving mountains. Sometimes the small successes can be harder to attain and more satisfying victories than major projects.
  • Evaluate Performance Objectively – Evaluate your performance using objective benchmarks. Saying that this or that was good or bad is open for interpretation.  Measure based on quantifiable criteria

Next, set S.M.A.R.T. Goals for the coming year. These types of goals are well known among professionals and entrepreneurs for both professional and personal growth and success. Specific, measurable, achievable, results-focused, and time- bound goals ensure you determine exactly what you want to accomplish, how you can reasonably accomplish it, and by when you should be able to accomplish it. Here are two versions of similar goals. The first is an example of a regular old run of the mill not so great goal and a second is a S.M.A.R.T. Goal:

  • Get in better shape in 2018 (YUCK)
  • I will participate in 20 minutes of sustained cardiovascular physical activity a minimum of three times per week and limit caloric intake to 1,800 calories per day to ensure a loss of 1-2 pounds per week to attain a goal weight of 165 pounds by December 31, 2018 (YAY!)

Hopefully, the difference in these goals is glaringly obvious. The first is vague, subjective and it is impossible to objectively measure its success or failure. Conversely, the S.M.A.R.T. Goal answers all the questions (who, what, when, where and how) and meets all the criteria to ensure this goal can be objectively measured for progress and ultimately success or failure.

Seem daunting? Feel kinda like you need to set a goal to set better goals. Don’t fret, it takes time and effort but it’s totally doable.  Here’s to a great deal of success for us all in 2018!