Tell us about your business or the work you do.

 I am the owner of two companies, a planning firm called The Creative Touch, Events by Lauren which has been around over 10 years, and a floral design company called Freesia. I intentionally keep the two businesses separate because, well, they are two totally different beasts.  I also love the relationships I have with other planners and I want them to feel comfortable to bring their clients to Freesia knowing that their in good hands with their floral needs and that’s it. On the planning side, our focus is mainly weddings and social events.  On the floral side, we literally do so many fun things from weekly floral/plant design for restaurants, hotels, attorney’s offices and banks.  We design for weddings, corporate events, showers, funerals, you name it…doesn’t matter…where anyone wants flowers, we will create it for them.  We recently made and hand delivered rose box invitations for a client all over the metroplex.

How long have you been a NACE member? On the board?

I have been a NACE member since at least 2008…so 12 glorious years. On the board? I have served on the board for 5 of those years. Once I had my littles, I took a bit of a break, but now I’m back!

What is your personal motto?

“Where there’s a will, there’s a way.” 

What is your guilty pleasure?

I have a few…is that bad??? I love wine & cheese….anytime, for any reason.  I love cheddar & sour cream chips….ahh I cannot keep my hands out of the bag.  And I really do love to binge watch Netflix series…I’m always bummed when there isn’t another season to pull up on a favorite show.

Which actor or actress would play you in the movie about your life?

Hmm, that’s a toughie. I would have to say Sandra Bullock because her character roles always have a quirky, yet strong independent and loving spirit about them and I think she could pull my personality off easily.

What does true leadership mean to you?

True leadership to me, is being a servant leader. I’ve always been the type that if I knew my boss’ had been there, done that and gone through it themselves then I had that much more confidence and respect for them and was more willing to go the extra mile. I have done that throughout my career and my team knows that I will step in to help out whenever needed.  I also strive to teach them the tools to be successful and work independently on their own. And to know that they matter, their input matters. I believe that’s part of how we as a company become more successful and efficient. 

What is in the trunk of your car right now?

A box full of pine cones…prepping for the holidays!