**NOTE: We will send out an email with the live replay of the meeting for those of you who register, but can’t attend. Even if you can’t attend the day of please make sure to register so you don’t miss out on our speaker.
Future-Proof Your Business by Building Relationships and Growing Your Email List
Running a business comes with its fair share of uncertainty, especially in an industry that is constantly evolving. Designing a long-lasting and sustainable company falls on your ability to develop strong relationships and reach your target market where they already are: in their inboxes. In this session, Aleya will shed light on the strategies behind an effective marketing funnel and how email marketing ensures your brand remains top-of-mind while generating revenue on demand.
Takeaways include:
- How to design your marketing funnel around your Ideal Customer Avatar (ICA)
- A comprehensive look at email list-building and how to get started
- How to discover stability and peace of mind in an ever-changing industry
- Actionable strategies to start, grow and engage your email list today
About Aleya Harris
Most catering and events business owners fail at making money doing what they love because they don’t know how to market themselves. Aleya Harris offers marketing education and tools that help catering and events business owners stop staring at a blank calendar and start getting and keeping a consistent stream of clients.
Aleya knows that your audience members want to be successful business owners. In order to do that, they need to get and keep a consistent stream of their ideal clients. The problem is, they are great at catering and events, but don’t have expertise in running a profitable business. That makes them feel discouraged.
Your audience members deserve to make money doing what they love. As a former catering company owner and chef, Aleya knows how important it is to work in your passion. That’s why for the past 12 years, she has been focused on helping over 1,000 accounts, brands, and business owners to be successful.
Her engaging, interactive, and actionable sessions help audiences stop feeling discouraged and broke and instead become the wildly successful owners of the businesses of their dreams.
Visit Aleya Harris’ website at FLOURISHMARKETING.CO/
The battle for relevancy is the new differentiator that will create a competitive advantage, profitability, growth opportunities, and ultimately, career success. With the rapid development of technology and the changing business climate today, staying relevant is a challenge that all event professionals must take on to be innovative. Whether you need to learn a new skill, reskill or upskill, flexibility and change are vital to ensure a continual and consistent approach to innovation. The time is now to learn actionable ways to be innovative, bring your best self, stay relevant, and increase your position as an industry thought leader.
As a result of this interactive webinar, you will understand how to apply the Top Ten Ways to Be Innovative for your benefit both personally and professionally, as well as receive an Innovation Resource Guide and Innovation Assessment Workbook to use to continue to cultivate and grow your personal brand.
In these unprecedented times, we are called upon to look at our businesses with a new set of eyes. In this webinar, we will discuss what success looks like in the future and how to approach your business so that you can do the work you want while remaining profitable and well-positioned.
Virtual Meeting Details
1:00 pm: Chapter Announcements
1:15 pm: Virtual Happy Hour: Name That Tune with Center Stage Band
2:00 pm: Andrea Eppolito’s Presentation begins
Free for DFW NACE Members
$15 for Guests (A portion of this fee will be donated to Furlough Kitchen) DFW NACE Members also have the option to include a donation with their free meeting registration.
Sorry… Not Sorry
How to Stop Apologizing and Master the Art of Being Kind and Firm at the Same Time
Join our very own DFW NACE member and events professional – Jennifer Trotter – for a special webinar on the first Wednesday of May.
“We can all agree that difficult clients and awkward situations are inevitable in the wedding and event industry under the best of circumstances. With COVID-19, we’re now dealing with unprecedented reschedules, changes and cancellations, and off-the-charts tension levels for vendors and clients alike. Navigating those push-pull conversations with upset clients has never been more difficult! So what do you do….cave to be nice? Hold firm to protect your business? We’ll break down why and how to hold firm and when to bend, discuss why over-apologizing is actually detrimental to your relationship with your clients, plus we’ll discuss how to finesse communications with your clients to get results that make BOTH sides happy, including actual words and phrases that work every time.“
Register Here for the virtual meeting.
Stay for a special Lip Print Reading @ 3:00pm
by DFW NACE Member Kathryn Krieger, Pucker Up Impressions
Immediately following our virtual meeting, at 3:00pm, Kathryn Krieger will be giving fun and insightful lip impression readings. Sign up for your free reading here.
FREE to all NACE members, and non-members alike!
You must register for each day separately. The registration links are below.
**Schedule for the week of April 20th**
Monday, April 20th
PRODUCTIVITY
Featuring Elizabeth Sheils on Mastering Email Once and For All, Jen Taylor on Setting Client Boundaries + Expectations during COVID, Renee Dalo on Connecting on Camera and Kevin Dennis, CPCE on Tech Apps – Managing from Home.
Register for Monday here
Tuesday, April 21st
BUILDING SKILLS
Featuring Michele Loretta on Cash Flow During Crisis, Brittny Drye on Getting Published, Leah Weinberg on The Psychological Impact of COVID on our Clients and Emily Sullivan on Finding Your Niche.
Register for Tuesday here
Wednesday, April 22nd
RECOVERY
Featuring Lisa Anhaiser on Goal Setting for Event Pros, Christie Osborne on Preparing Your Marketing for Recovery, Kinsey Roberts on Managing Your Business Reputation During and After COVID-19 and Aleya Harris on Future Proofing your Business with Email Marketing.
Register for Wednesday here
Thursday, April 23rd
RECHARGING
Featuring Eddie Zaratsian on Seeing/Finding Inspiration during COVID, Bron Hansboro on Self Discovery during COVID, Jose Rolon on Wellness During (and After) COVID, and Meryl Snow on Getting Ready for the New Normal.
Register for Thursday here
Embracing the Unknown: Courage, Change, + The Mindset To Stress-Less presented by Rachel Sheerin!
Join NACE members from all over Texas for a special, FREE online webinar with Rachel Sheerin just for Texas!
In this webinar, Certified Professional Behavior Analyst, Rachel Sheerin, gives you insight into fast and effective tools to steady yourself in stormy seas of crisis, increase your self-leadership and focus, and make lasting mindset changes that will lead to a happier, more successful life – no matter what storms may come.
Visit our blog for more information. https://dfwnace.com/update-about-covid-19/
And keep an eye out for announcements about upcoming events.
Attend our March meeting at The Windsor at Hebron Park and hear Janine Stange tell us how to “Be Uncommon”!
Janine takes the audience along on her journey. She identifies the pitfalls that keep goals hidden in plain sight and shares ‘life-hacks’ to avoid them. Ultimately Janine helps others uncover their own unique life mission and be inspired to follow it.
Register for our annual awards gala on Wednesday, February 5th, 2020.
VIVA LAS VEGAS! Come eat, drink, dance and CELEBRATE all of the hard work that you and your peers put in over the last year & celebrate the BEST at our 2020 awards gala. Cocktail Attire Recommended.
Eat, drink, and mingle with NACE leaders from across the nation on Sunday, January 26th, 2020 at our Dallas hosted Evolve Night Out – “The Science Affair” – for our NACE National leadership conference.
We will begin the evening at the Perot Museum of Nature and Science with networking and dinner. And then walk over to the House of Blues for the after-party.