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Lauren Schmidt


Lauren Schmidt – Owner/Creative Director :: 

Lauren began her career in the events industry managing the fine dining and casual dining staff at Brook Hollow Golf Club. She quickly determined that she had passion for everything events related. To get more direct hands on experience, she went to the The Dallas Petroleum Club coordinating everything from small business meetings to elaborate weddings. Upon starting her planning companyThe Creative Touch, Events by Lauren, in 2009 she quickly established a reputation as being super creative and thorough “making every aspect of planning and executing each event so perfect.” In the spring of 2015, she acquired Freesia, a floral design company that has been a well-known name throughout Dallas-Fort Worth since 2006. Thus allowing her and her team to provide more value to their clients. Building lasting relationships with their clients and exceeding their expectations is a huge focus for Lauren and her team. “We just love bringing their dreams to reality,” says Lauren. “To watch their faces as they see the space & all the décor details that were created just for them for the first time, is priceless.”